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Oktoberfest organiser Jordan Thulborn

The Oktoberfest effect

News Article Date: 
Thursday, 24 January 2019

Warrnambool’s inaugural Oktoberfest helped deliver a spike in retail spending, new data has revealed.

Spending on dining and entertainment was up in Warrnambool on October 5, 6 and 7 last year compared to the corresponding three-day periods in 2016 and 2017.

The action-packed weekend also included a regional gymnastics championships, flower shows, the City of Warrnambool Art Show and the Warrnambool BMX Classic.

“The retail spending data strongly suggests the Oktoberfest event, which attracted 1500 patrons, combined with the other events across the weekend, delivered a great boost to the city’s economy,” Warrnambool Mayor Cr Tony Herbert said.

“Along with the increase in spending on dining and entertainment, on the day after Oktoberfest, October 7, there was a spike in spending in other retail categories including clothing and special and luxury goods.

On October 6 spending on dining and entertainment was up 50 per cent on the average spend that day in 2016, 2017 while on Sunday spending on clothing was up 24 per cent and special and luxury goods, 38 per cent.

“We know that Oktoberfest was well received and the findings suggest that the benefits of having this event along the foreshore extended across the city.”

Oktoberfest was brought to Warrnambool by former resident Jordan Thulborn with support provided from Warrnambool City Council through its Events Strategy, which was adopted by Council in mid-2018.

“This was the first event delivered to the city following the adoption of the new Events Strategy which aims to have a more diverse mix of events across the calendar year,” Cr Herbert said.

“Oktoberfest was also an effective use of the Shipwreck Bay Holiday Park during the shoulder season and prior to it being opened for camping ahead of summer.”

 

 

Economic oom-pah

 

 

Friday

 

2016-2017 average $ '000

2018 $ '000

%Trend

Dining and Entertainment

433

606

40

Department Stores

218

283

30

Special and Luxury Goods

217

257

18

Specialised Food Retail

274

312

14

Grocery/Supermarket

372

415

12

Clothing

150

158

5

       
 

Saturday

 

2016-2017 average $ '000

2018 $ '000

%Trend

Dining and Entertainment

408

610

50

Grocery/Supermarket

371

432

16

Department Stores

241

266

10

Specialised Food Retail

255

274

7

Clothing

144

149

3

Special and Luxury Goods

247

254

3

       
 

Sunday

 

2016-2017 average $ '000

2018 $ '000

%Trend

Dining and Entertainment

249

350

41

Special and Luxury Goods

73

101

38

Clothing

33

41

24

Grocery/Supermarket

326

397

22

Department Stores

206

208

1

Specialised Food Retail

170

171

1

 

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